Google Advertising/PPC Specialist
We're seeking a PPC Manager with at least 2+ years Google Ads experience to manage Google Ads accounts for clients, and 1+ year experience managing a small team to oversee our internal team and manage client relationships. This is a full time, 100% remote position (zero travel) requiring direct client communication via Slack and Google Ads management on a daily (Monday through Friday) basis.
Responsibilities
- Coordinate with Account Managers & SEO leads to strategize and optimize digital advertising programs and organic search through, but not limited to, SEM, organic, social media, display, IP targeting, programmatic, and other channels.
- Coordinate all activities pertaining to campaigns and other marketing deliverables keeping clients informed throughout the project
- Research and analyze competitor listings, content, and links
- Track and measure marketing outcomes, and performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Ability to capture & act quickly on emerging topics, trends, & responsiveness in the social environment
Skills
- 3 – 5 years paid search marketing experience with strong knowledge of SEO best practices
- Proficiencies across Google technologies is a must, to include Google Analytics and Google AdWords
- Previous experience bulk optimizing and bulk bidding
- Prior knowledge of testing/learning in SEO and/or search engine marketing
- Confidence building out campaigns and owning the channel
- Experience with SEMRush preferred
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