Eternal Essence Oils
Eternal Essence Oils scales marketplace performance 38% through AO2-driven creative and PPC optimization.
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AO2 helped Eternal Essence Oils unlock breakthrough Q1 2025 growth. By transforming creative, optimizing SEO, and restructuring PPC, the brand achieved a 378% YoY sales lift on its hero ASIN while driving broader revenue and customer acquisition gains across the catalog.
Eternal Essential Oils struggled to unlock consistent growth on Amazon despite strong demand for its products.
Key Obstacles included:
- Low conversion rates from outdated images and underperforming A+ content
- Poor discoverability in organic search results
- PPC inefficiencies leading to wasted ad spend
- Inventory issues that caused stockouts during peak demand
To accelerate post Q4 performance and elevate Eternal Essence Oils’ Amazon presence, AO2 designed a multiprong strategy through advertising, conversion focused creative and proactive inventory planning.
Revitalized Advertising & PPC Strategy
Used Amazon’s Search Query Performance to build campaigns at the ASIN level with both broad and exact match targeting. Focused on Sponsored Brand Video ads to highlight key scent benefits and drive higher engagement.
SEO & Listing Optimization
Identified ranking opportunities across competitive categories and infused listings with targeted, high-traffic keywords. Updated content across titles, bullets, and backend fields to strengthen organic performance and category relevance.
Creative Overhaul
We polled customers to understand what high-intent shoppers wanted to see, then rebranded listing images, A+ content, and the Amazon storefront with lifestyle photography, comparison charts, and benefit-driven messaging to drive conversions.
Inventory Forecasting
Leveraged machine learning to improve demand planning and replenishment cadence, avoiding costly stockouts during high-demand periods.
Profitability Alignment
Reduced ad cannibalization by pulling back spend on keywords already won organically, shifting KPI focus from ACoS to TACoS to balance growth with profitability.
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