About AO2

AO2 helps brands grow and thrive on Amazon by simplifying complex marketplace operations and maximizing retail media performance.

Leadership

Jessica Wright

Jessica Wright
CEO

Brad Davis

Brad Davis
CRO

Alexi Bell

Alexi Bell
VP of Client Services

FAQs

What makes AO2 different from other Amazon agencies?

We go beyond day-to-day account management. AO2 combines operational excellence, creative strategy, and advanced advertising expertise (PPC, DSP, AMC) to help brands protect their presence, reach the right audiences, and drive measurable growth.

Is AO2 an Amazon Ads Verified Partner?

Yes! AO2 is an Amazon Ads Verified Partner and a Buy with Prime Partner Agency.

Who will I work with day-to-day?

Each AO2 client is paired with a dedicated account team that includes an Account Director strategist, a direct POC Account Manager, and subject matter experts in operations, creative, and advertising. This structure ensures you always have both high-level guidance and hands-on support, and with our fully remote, international team, we have nearly around-the-clock coverage on the account.

How does AO2 measure success for our clients?

Every brand has different goals, so we tailor our approach accordingly. Success may mean increasing market share, improving ad efficiency, strengthening brand protection, or driving profitable sales growth. We use data-driven insights from AMC, DSP, and marketplace performance metrics to track progress and optimize over time.

What types of brands does AO2 typically work with?

We partner with established brands that want to scale their marketplace presence, improve advertising efficiency, and reduce operational complexity. Many of our clients are consumer product brands that are successful in traditional retail or DTC, looking to accelerate growth on Amazon while protecting their brand equity.

What industries does AO2 specialize in?

AO2 partners with brands across nearly every category that can be sold on Amazon. Our team has extensive experience supporting businesses in Home & Lifestyle, Health & Wellness, Toys & Baby, Outdoor & Fitness, and B2B Industrial markets.

Does AO2 only work with Amazon, or can you support other marketplaces?

AO2 is a proud Amazon partner, but we also support brands on Walmart Marketplace, helping with catalog management, compliance, retail media campaigns, and operational guidance for expansion beyond Amazon.