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Flashback Friday
Navigating the dynamic world of Amazon selling can be a daunting challenge as it requires constant adapting to a continuously changing landscape.
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Boost Your E-Commerce Success with Amazon's Buy with Prime
In the rapidly evolving e-commerce world, staying ahead of the competition means leveraging the latest tools and technologies. In 2022, Amazon launched Buy with Prime for cross-platform e-commerce sellers. This program allows merchants to offer the same two-day shipping and trusted experience that Amazon Prime members enjoy on Amazon.com—straight from their own websites.
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FBA vs. Seller Fulfilled Prime: Determining the Best Choice for Your Business
Fulfillment by Amazon (FBA)—It’s good for starting out. Amazon takes care of packing, shipping, customer service, and returns, leaving you to work on growing your business. In recent years, FBA fees have been on the up and up, and for some sellers, FBA may no longer be the best financial option.
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Let’s Talk Amazon Rufus: An Overview of Amazon’s Generative AI-Powered Shopping Assistant
This year, AI tools have been all the rage, and Amazon is not one to miss a trend. In February, Amazon beta-launched Rufus, a mobile-exclusive “generative AI conversational shopping tool” trained on Amazon’s products, reviews, forums, and the open web to answer questions and provide product recommendations based on each customer’s needs. As of July 12, 2024, Rufus is available to all US customers.
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Amazon Prime Day 2024: Record-Breaking Triumphs and Remarkable AO2 Client Wins
Amazon Prime Day 2024 shattered records, confirming its status as the shopping event of the year. With millions of shoppers hunting for the best deals, the impact on businesses was profound. We're excited to highlight not only Amazon's standout achievements but also the phenomenal successes our clients experienced with AO2 Management's guidance.
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Using Brand Store Quality Ratings to Optimize Your Brand Store
In May 2024, Amazon launched Brand Store quality reports for all brands. A tool designed to optimize your Brand Store, Brand Store quality reports provide each store a rating, recommendations for improvement, and a list of actions already taken.
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Prime Day 2024: Elevate Your Prime Day Sales Strategy with Brand Tailored Promotions for Amazon Sellers
As Prime Day approaches, Amazon sellers are gearing up for one of the biggest sales events of the year. To stand out amidst the fierce competition and maximize sales, leveraging Brand Tailored promotions can be a game-changer for your business. In this blog post, we delve into what Brand Tailored promotions entail and how they can impact your Prime Day success.
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Brand Selection: Leveraging Amazon’s Free Tool
Independent business owners who have begun selling on Amazon know the hassle of migrating their products into Amazon. Amazon has created a solution for anyone hesitant to sell on Amazon. Amazon’s new Explore Brand Selection is a free tool that pre-populates Amazon-specific product listings from an external website or catalog.
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Unlocking Amazon's Subscribe & Save for FBM Sellers: Preparing for June 27
Amazon’s Subscribe & Save has always been a robust program for generating sales, allowing customers to schedule recurring product orders. Until now, it had been exclusive to FBA sellers; on June 27, Amazon announced that Subscribe & Save would open to FBM orders for the first time.
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