Hygea Natural
With AO2, Hygea Natural scaled total sales nearly 10x while reducing TACoS 70%.
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AO2 partnered with Hygea Naturals to restructure advertising, streamline catalog management, and improve profitability. Within the first year, the brand achieved nearly 10x sales growth while dramatically reducing TACoS, proving that growth and profitability can scale together.
Hygea Naturals, a health- and eco-conscious household brand, faced several roadblocks on Amazon.
Key Obstacles Included:
- Declining ad performance and rising costs strained profitability
- Lack of catalog structure and poor product grouping limited visibility
- Low-priced items were eroding margins without clear ad strategies
To scale growth while protecting margins, AO2 implemented a structured strategy designed for efficiency and long-term profitability.
Ad Campaign Restructure
Segmented low- vs. high-priced items, enabling tighter budget control and efficient scaling across 125+ new campaigns.
Keyword & CTR Optimization
Prioritized high-intent search terms and long-tail targeting, driving significant improvements in click-through rates and organic visibility.
Catalog Streamlining
Organized product variations and groupings to improve shopper experience and boost relevance on SERP.
Creative Refresh
Elevated listings with new imagery, A+ content, and storefront assets to better communicate product quality and eco-friendly positioning.
Profitability Alignment
Shifted from ACoS/ROAS goals to TACoS-driven strategy, balancing growth with sustainable profit.
Hygea Naturals saw transformative results within the first year
“I have been working with AO2 for almost 2 years. During this time, the AO2 team has helped me grow my Amazon business and improve organic rankings tremendously. One of our items is now featured as #2 in the entire category. The team is very helpful, knowledgeable, and a pleasure to work with!” — Tami Turgman - CEO at Hygea Natural
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