Natura Health
Natura Health grew New-to-Brand customers 230% and boosted revenue by partnering with AO2.
AO2 Management helped Natura Health expand its Amazon presence by addressing low conversions, inefficient PPC, and discoverability challenges. Through a complete overhaul of A+ content, SEO, and PPC campaigns, Natura Health achieved significant customer acquisition and revenue growth, including a 230% increase in New-to-Brand customers.
Natura Health Products, a premium supplement brand with a strong practitioner following, encountered challenges in expanding its direct-to-consumer presence on Amazon.
Key Obstacles Included:
- Low conversion rates due to underperforming A+ content and listings
- PPC inefficiencies with poor targeting and low ROAS
- Struggles with direct-to-consumer customer acquisition
- Weak SEO and limited organic visibility in search results
We implemented a comprehensive, multi-pronged strategy to elevate Natura Health Products’ Amazon performance.
Competitor Analysis
Conducted a deep dive into top competitors’ listings, pricing, promotions, and customer reviews. This enabled us to identify market gaps and highlight Natura’s premium positioning, informing both content and advertising strategies.
A+ Content Transformation
Redesigned product detail pages with visually compelling layouts, high-quality images, and persuasive storytelling. We created comparison charts, lifestyle imagery, and benefit-focused messaging to increase engagement and conversion rates.
SEO & Listing Optimization
Performed extensive keyword research to identify high-intent, high-traffic search terms. Optimized titles, bullet points, descriptions, and backend search terms to improve organic discoverability while maintaining brand voice and compliance with Amazon guidelines.
PPC Strategy & Campaign Restructuring:
Reorganized existing campaigns and built new ones to segment high- and low-priced SKUs effectively. Refined targeting strategies, implemented negative keyword management, and continuously optimized bids and budgets to maximize ROI on high-converting products.
Measurable improvements across every metric
"AO2 Management delivers results that speak for themselves. They’ve become an invaluable extension of our team, and we look forward to continued growth together." — Jennifer Yance, CEO, Natura Health Products
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