Superieur Electrolytes
Breaking through Amazon’s crowded nutrition category, Superieur Electrolytes achieves 1500% growth and visibility gains with AO2.
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AO2 helped Superieur Electrolytes successfully launch into one of Amazon’s toughest categories. In just 90 days, the brand scaled from $2,500 to $40,000 in monthly sales, reduced advertising inefficiencies, and achieved powerful gains in visibility and ranking.
Superieur Electrolytes, a zero-sugar electrolyte and energy supplement brand, faced steep hurdles in its Amazon entry.
Key Obstacles Included:
- Competitive Category – Crowded with well-established nutrition brands
- Lack of Strategy – No defined launch plan for targeting or scaling
- Operational Gaps – Needed forecasting, COGS analysis, and compliance support
- Low Visibility – Listings failed to highlight zero sugar, clean ingredients, or taste advantages
- High Advertising Costs – PPC inefficiencies led to an unsustainable ACoS
AO2 built a holistic launch strategy to establish Superieur as a differentiated player in the category.
Operational Foundation
Developed inventory forecasting models, ran COGS analysis, and created a compliance monitoring process to ensure sustainable growth.
SEO & Listing Optimization
Conducted keyword research, tested title structures, and updated product copy and backend attributes to capture high-intent traffic.
Creative Enhancements
Designed new listing images and A+ content to emphasize clean ingredients, zero sugar, and multi-use benefits. Comparison-focused visuals highlighted Superieur as the superior alternative to competitors.
PPC Restructure
Eliminated wasted spend, refocused on high-converting keywords, and strategically allocated budgets toward niche wellness and lifestyle audiences for profitable scaling.
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