Superieur Electrolytes DSP
AO2’s full-funnel DSP helps Superieur Electrolytes expand awareness, engagement, and acquisition in its first 3 months.
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After successfully breaking into Amazon a few years ago, Superieur Electrolytes partnered with AO2 in 2025 to scale reach and customer acquisition through Amazon DSP. In just 3.5 months, the brand delivered millions of impressions, thousands of add-to-carts, and nearly 2,000 new-to-brand shoppers, establishing a foundation for sustainable, full-funnel growth.
With early marketplace traction secured, and new competition entering the field, Superieur needed to:
- Broaden awareness in a crowded category dominated by established & new competitors
- Drive consideration with new audiences unfamiliar with the brand
- Ensure DSP investment translated into measurable conversion and customer acquisition
AO2 implemented a full-funnel DSP strategy designed to engage shoppers at every stage of the journey.
Awareness
Delivered high-volume impressions to maximize visibility within Amazon’s ecosystem.
Consideration
Refined targeting and creatives to generate clicks and detail page views (DPVs).
Conversion
Optimized toward add-to-carts and new-to-brand engagement, ensuring incremental growth rather than cannibalization.
Efficiency
Managed spend to maintain healthy CPCs and maximize return on investment.
The DSP campaign demonstrated clear success in awareness, engagement, and acquisition:
"Our business focus is to expand and service 5,000 brick and mortar retailers. Amazon is also an important part of our business and cash flow but it takes additional time and energy. A02 helps us maximize and grow our Amazon sales. They are experienced experts in how to strategize, promote and market in this marketplace so we can grow our business on all fronts." — Seth Bovio, President
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