'Customer Is King'​ : Your Key Business Stakeholders

Amazon’s CEO Jeff Bezos is known to leave one seat open at a conference table and states that the seat is occupied by “the most important person in the room - the customer.”
Read time:
1 min
1/8/2024

“We see our customers as invited guests to the party, and we are the hosts” he concludes.

If you had a dollar for every time you heard “the customer is always right” you would probably be rich, perhaps as much as the king you serve.

While the focus is customer-centric, the “customer is king” phrase aims to place customer satisfaction as the most important value. At the end of the day, both parties strive for a mutually beneficial and rewarding relationship.

Top Customer-Centricity:

  1. Give Your King Power: Involve your customer with the progress and account cycles. While you take care of the strategies for them, allow them to be informed enough to be able to choose between the options you present to them.
  2. Provide Quality Focus: True triumph means keeping the customer at the heart of the organization. From there, it’s pivotal to integrate every department and activity around it
  3. Build Long-Term Relationships: Presumably, all businesses want their customers to feel welcomed, satisfied and appreciated in the hopes of long-term and loyal relationships dedicating the effort to ensure customers feel taken care of.

Across all industries customers hold the power - both potential and loyal alike. It’s up to you to listen and serve to meet their needs. After all, customers will always be one of your most valuable stakeholders.

How do you practice customer satisfaction in your workplace?