Your Comprehensive Amazon 2023 Holiday Calendar


AO2 Insider

Your Comprehensive Amazon 2023 Holiday Calendar
Read time:
2 min

Embrace the festive momentum of Q4 on Amazon to elevate your brand's presence and tap into the surging traffic. Discover the pivotal days to focus on in 2023 that promise to amplify your revenue. Step confidently into this holiday season, fully prepared to achieve unparalleled success. Ready your strategies, set your targets, and highlight the essential dates below on your calendar.

November 1: Make sure your listings are set up properly. This is the date to implement any critical updates. Please note: changes made this late can result in issues such as search suppression etc., so avoid any purely aesthetic updates.  Chat with your account manager to ensure your ads and campaigns are established.  

November 14: Last minute listing deadline. Check back and review with your account manager about any last-minute set up for ads, campaigns and listings. 

November 23: Thanksgiving Day. Keep in mind promotions can start this day as well with traffic spikes. 

November 24: Black Friday. Sales begin! Keep tabs with your account manager on the latest trends.

November 27: Cyber Monday. Last day to adjust and implement coupons, chat with your team for review.

December 7: First Day of Hanukkah. Start off the holiday strong!

December 1: Deadline to provide inventory to Fulfillment Centers for Christmas. 

December 12: Green Monday. Stay on track with one of the industry's busiest retail shopping days in December!

December 15: Last day of Hannukah. For FBM Sellers, this is also the last day to ship standard ground for delivery before Christmas with most carriers.

December 22: Final Holiday Shipping Cutoff. Packages shipped overnight on this date should arrive in time for Christmas, but be aware that most carriers will not guarantee delivery this late in the game Send off your next shipments!

December 25: Christmas Day. Enjoy the last-minute customer purchases.

December 26: Boxing Day (CA). Ensure your plans are still running and ready.

Remember, the opportunities for holiday sales don’t finish in Q4.

Buyer interaction creates a ripple effect as shoppers use gift cards from holiday gifts, retrieve items for themselves they didn’t receive in the holidays, and continue to make belated purchases.

What dates and action steps will you mark on your calendars? 

Bear in mind that the holiday sales momentum extends beyond Q4. Each buyer interaction creates a cascade of opportunities, as shoppers redeem gift cards, treat themselves to items they didn’t receive during the holidays, and continue to make delayed purchases. Which dates and strategies will you prioritize on your calendar? Capture every opportunity in 2023.