Amazon’s advertising business is growing at a rapid pace, especially as it diversifies its products across its ecosystem.
Amazon’s Advertising Model
Amazon Advertising is apay-per-click model (PPC) that differs from some other marketplaces, sellers only pay when shoppers click on ads.
● Amazon PPC Ads
● Amazon DSP Ads
● Pricing Optimization
● Amazon Promotions
Amazon's goal is to make sales by showing high-converting and best-selling products relevant to the query. You want to grow your sales and we can help you get there.
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Benefits of the service:
● The quality, brand-safe environment that advertisers want
● Reducing the sales cycle
● Improving sales history & product visibility
● Improving brandawareness
● Gaining valuable insights on changing consumer habits & optimizing campaigns to reach a more targeted audience
● Tons of shopping journey data about who your shoppers are and how they shop
● Learning the best ways to acquire customers at a given time
● Tracking your results & being able to make data-driven decisions.
Ad Types Cont.
Sponsored Products are the standard product listings that appear on the search results and product detail pages. They’re pay-per-click, keyword-targeted display ads for individual products. The link leads to the product details listing page.
2. Sponsored Brand Campaigns.
Sponsored BrandCampaigns enable you to promote keyword-targeted ads of multiple products above, below, and alongside search results. They’re based on a pay-per-click, auction-based pricing model.
You can feature up to three unique products in your ads, customize and test your ads' image, headline and landing page.
3. Product Display Ads.
Product Display Ads arepay-per-click ads whose main objective is to cross-sell or upsell to your customers. This type of inventory, unlike the rest, is available to all advertisers, not just those selling on the platform.
Display ads appear on product detail pages, customer review pages, on top of the offer listing page and below search results. You can also find them on abandoned cart emails, follow-up emails, and recommendations emails.
4. Video Ads.
Video Ads can be placed on Amazon-owned sites like Amazon.com and IMDb, Amazon devices like Fire TV and various properties across the web.
5. Amazon Stores.
Users can promote their product or brand on their own multi-page Amazon Store. Brands get an Amazon URLand can view traffic analytics.
6. Amazon Native Ads.
Amazon Native Ads can be placed on a brand's own website. These include recommendation ads, search ads and custom ads.
The constantly growing ecommerce industry and the ever-increasing competition are driving digital ads pend on marketplaces. Amazon’s advertising business is growing at a rapid pace, especially as it diversifies its ad products across its ecosystem.
Amazon, it wants to prioritze the products that are likely to sell the most. When sales and the amount of feedback improve, products climb in organic rankings.