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Flashback Friday
Navigating the dynamic world of Amazon selling can be a daunting challenge as it requires constant adapting to a continuously changing landscape.
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AO2 Insider
Let’s Talk Amazon Rufus: An Overview of Amazon’s Generative AI-Powered Shopping Assistant
This year, AI tools have been all the rage, and Amazon is not one to miss a trend. In February, Amazon beta-launched Rufus, a mobile-exclusive “generative AI conversational shopping tool” trained on Amazon’s products, reviews, forums, and the open web to answer questions and provide product recommendations based on each customer’s needs. As of July 12, 2024, Rufus is available to all US customers.
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AO2 Insider
Amazon Prime Day 2024: Record-Breaking Triumphs and Remarkable AO2 Client Wins
Amazon Prime Day 2024 shattered records, confirming its status as the shopping event of the year. With millions of shoppers hunting for the best deals, the impact on businesses was profound. We're excited to highlight not only Amazon's standout achievements but also the phenomenal successes our clients experienced with AO2 Management's guidance.
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AO2 Insider
Using Brand Store Quality Ratings to Optimize Your Brand Store
In May 2024, Amazon launched Brand Store quality reports for all brands. A tool designed to optimize your Brand Store, Brand Store quality reports provide each store a rating, recommendations for improvement, and a list of actions already taken.
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AO2 Insider
Prime Day 2024: Elevate Your Prime Day Sales Strategy with Brand Tailored Promotions for Amazon Sellers
As Prime Day approaches, Amazon sellers are gearing up for one of the biggest sales events of the year. To stand out amidst the fierce competition and maximize sales, leveraging Brand Tailored promotions can be a game-changer for your business. In this blog post, we delve into what Brand Tailored promotions entail and how they can impact your Prime Day success.
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AO2 Insider
Brand Selection: Leveraging Amazon’s Free Tool
Independent business owners who have begun selling on Amazon know the hassle of migrating their products into Amazon. Amazon has created a solution for anyone hesitant to sell on Amazon. Amazon’s new Explore Brand Selection is a free tool that pre-populates Amazon-specific product listings from an external website or catalog.
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AO2 Insider
Unlocking Amazon's Subscribe & Save for FBM Sellers: Preparing for June 27
Amazon’s Subscribe & Save has always been a robust program for generating sales, allowing customers to schedule recurring product orders. Until now, it had been exclusive to FBA sellers; on June 27, Amazon announced that Subscribe & Save would open to FBM orders for the first time.
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AO2 Insider
Making the Switch to Amazon Warehousing and Distribution (AWD)
Any seasoned Amazon seller will surely have heard about Amazon’s many changing fees. Recently, we’ve seen the low-inventory fee go into effect in April and the new returns processing fee in June. The Seller Forums have been inundated with questions, concerns, and suggestions.
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AO2 Insider
An Overview of Amazon DSP (Demand-Side-Platform)
In the landscape of digital advertising, Amazon's Demand-Side Platform (DSP) is a powerful tool for advertisers looking to reach their target audience with precision and efficiency. Let's delve into what sets Amazon DSP apart from other ways to deploy advertising and how it can benefit your advertising campaigns.
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