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Flashback Friday

Navigating the dynamic world of Amazon selling can be a daunting challenge as it requires constant adapting to a continuously changing landscape.

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Let’s Talk Amazon Rufus: An Overview of Amazon’s Generative AI-Powered Shopping Assistant

AO2 Insider

Let’s Talk Amazon Rufus: An Overview of Amazon’s Generative AI-Powered Shopping Assistant

This year, AI tools have been all the rage, and Amazon is not one to miss a trend. In February, Amazon beta-launched Rufus, a mobile-exclusive “generative AI conversational shopping tool” trained on Amazon’s products, reviews, forums, and the open web to answer questions and provide product recommendations based on each customer’s needs. As of July 12, 2024, Rufus is available to all US customers.

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AO2 Insider

Amazon Prime Day 2024: Record-Breaking Triumphs and Remarkable AO2 Client Wins

Amazon Prime Day 2024 shattered records, confirming its status as the shopping event of the year. With millions of shoppers hunting for the best deals, the impact on businesses was profound. We're excited to highlight not only Amazon's standout achievements but also the phenomenal successes our clients experienced with AO2 Management's guidance.

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7 Challenges Every Amazon Seller Faces

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7 Challenges Every Amazon Seller Faces

For many businesses, Amazon represents a gateway to a vast pool of potential customers. The platform's user-friendly interface, established brand recognition, and seemingly endless traffic hold the promise of explosive sales growth.

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Using Brand Store Quality Ratings to Optimize Your Brand Store

In May 2024, Amazon launched Brand Store quality reports for all brands. A tool designed to optimize your Brand Store, Brand Store quality reports provide each store a rating, recommendations for improvement, and a list of actions already taken.

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AO2 Insider

Prime Day 2024: Elevate Your Prime Day Sales Strategy with Brand Tailored Promotions for Amazon Sellers

As Prime Day approaches, Amazon sellers are gearing up for one of the biggest sales events of the year. To stand out amidst the fierce competition and maximize sales, leveraging Brand Tailored promotions can be a game-changer for your business. In this blog post, we delve into what Brand Tailored promotions entail and how they can impact your Prime Day success.

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Amazon Brand Selection

AO2 Insider

Brand Selection: Leveraging Amazon’s Free Tool

Independent business owners who have begun selling on Amazon know the hassle of migrating their products into Amazon. Amazon has created a solution for anyone hesitant to sell on Amazon. Amazon’s new Explore Brand Selection is a free tool that pre-populates Amazon-specific product listings from an external website or catalog.

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Unlocking Amazon's Subscribe & Save for FBM Sellers: Preparing for June 27

Amazon’s Subscribe & Save has always been a robust program for generating sales, allowing customers to schedule recurring product orders. Until now, it had been exclusive to FBA sellers; on June 27, Amazon announced that Subscribe & Save would open to FBM orders for the first time.

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Making the Switch to Amazon Warehousing and Distribution (AWD)

Any seasoned Amazon seller will surely have heard about Amazon’s many changing fees. Recently, we’ve seen the low-inventory fee go into effect in April and the new returns processing fee in June. The Seller Forums have been inundated with questions, concerns, and suggestions.

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AO2 Insider

An Overview of Amazon DSP (Demand-Side-Platform)

In the landscape of digital advertising, Amazon's Demand-Side Platform (DSP) is a powerful tool for advertisers looking to reach their target audience with precision and efficiency. Let's delve into what sets Amazon DSP apart from other ways to deploy advertising and how it can benefit your advertising campaigns.

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