Amazon DSP Management
Full-funnel Demand-Side Platform management that turns Amazon audiences into NTB orders, lowers blended CAC, and lifts organic rank, with transparent attribution in AMC.
Certifications
Retail
Why DSP
unmatched audience access
Tap into Amazon’s unique first-party shopping and streaming data to reach high-intent audiences across Amazon properties and beyond.
Privacy-First Targeting
Deliver effective campaigns without traditional identifiers, using clean rooms and privacy-safe data to meet evolving regulations.
Everywhere your customers shop
Deliver ads across Amazon’s own properties plus leading publisher sites, apps, and streaming TV, with retailer-agnostic targeting to reach audiences on competitor marketplaces and other major retail sites.
transparent insights
Gain clear, actionable reporting to measure results and refine strategies with confidence.
What AMC Unlocks
true path-to-purchase
See sequences across Sponsored Ads + DSP to attribute multi‑touch impact throughout your ad strategies.
incrementality measurement
Geo‑split/audience‑split testing; halo to organic and retail search.
audience science
Build high‑value cohorts (e.g., high‑margin ASIN viewers) and push to DSP.
clean room governance
Privacy‑safe, query‑based analysis with scheduled reporting.
Packages & Who They Fit
Ambitious, Emerging Brands
- Prospecting + retargeting starter, 1–2 creative sets, weekly pacing.
- AMC baseline readout (template queries).
- KPI focus: reach, DPV, NTB orders, payback.
Growth
Stage
- Full funnel incl. CTV, audience stacking, and creative testing.
- AMC custom queries + incrementality testing.
- KPI focus: ROAS, TACOS impact, NTB%, replenishment curves.
Portfolio & Omnichannel
- Multi‑country orchestration, retail readiness program, MMM/MTA alignment.
- AMC automation, audience sync, BI integration.
- KPI focus: contribution margin, LTV, cross‑channel halo.
Brand Growth in Action
.png)
.png)
FAQs
What makes AO2’s DSP services stand out?
AO2 is a full-service and verified Amazon Ads partner with deep expertise in marketing, operations, and creative. We specialize in building full-funnel strategies that align PPC and DSP to maximize efficiency, visibility, and growth. Our disciplined execution and analytical rigor ensure every DSP investment works in harmony with broader brand goals to deliver sustainable profitability.
Can DSP help with customer acquisition, not just retargeting?
Yes. DSP is a full funnel advertising solution that can be used to target new audiences based on interests, demographics, and shopping behavior, helping brands expand their reach and acquire new customers beyond their existing base. AO2 has experience crafting full funnel DSP solutions to help customers increase customer acquisition by 17%.
Do we need big budgets to benefit from AO2’s DSP service?
No, AO2 does not require a minimum budget to use Amazon DSP. That said, campaigns under $5K may not generate the full insights needed to optimize for long-term growth, so we work with brands to structure orders that balance investment with measurable results.
For budgets on the lower end, the recent addition of a 5-year lookback window in Amazon’s AMC has generated great results for more established brands. By leveraging years of historical data, AO2 can extract actionable insights and drive optimization even with smaller DSP spend.
What kind of results can I expect from DSP if I work with AO2?
Results vary by industry, audience, and creative, but DSP typically drives increased brand awareness, improved retargeting conversions, and measurable growth in both sales and customer acquisition. AO2 customers have seen major wins in the first 90 days of DSP advertising including a 17% increase in new to brand customers and triple digit MoM sales increases.
How quickly will we see results?
AO2 clients have seen initial engagement metrics rise in as little as 3 weeks, but meaningful sales and ROI increases typically take 2 to 3 months of optimization and data collection to be fully realized.
How does AO2 measure ROI on DSP advertising?
ROI can be measured through Amazon-attributed sales, website traffic, or other key performance indicators. AO2 provides detailed reporting on impressions, clicks, conversions, and sales so we can track your performance and adjust campaigns accordingly.
Ready to unlock full-funnel growth through DSP with proof in AMC?
.webp)
