UnBoxing ubBoxed: A recap of the Annual Amazon Ads event

Category

AO2 Insider

Read time:
5 min

🎉 Unboxing Amazon UnBoxed: A Recap of the Landmark 3-Day Conference! 🎉

Hey there, savvy marketers and advertisers! If you missed the buzz, fear not because we've got the inside scoop on the annual Amazon UnBoxed conference that takes the advertising world by storm each year in October. Hosted by Amazon Ads, this event was a bountiful source of insight and exciting product releases. Let's dive into the highlights and unveil the future of advertising!

🌐 Reaching Customers Anywhere, Anytime!

Amazon Ads kicked off the conference with a bold promise: big or small, businesses can now connect with their audience wherever they roam online. No more limitations! A whopping 52% of advertisers faced challenges with crafting brand-building creative, but solutions are on the horizon.

🤖 Gen-AI Takes the Stage!

The future is now, and it's powered by Gen-AI. Brace yourselves for a surge of advanced machine-learning technologies as we bid farewell to advertising identifiers (cookies). Amazon is all set to decode massive data sets in real time, ensuring you're one step ahead in meeting your customer's needs.

📺 TV Advertising for All!

TV advertising, once a distant dream for many brands due to cost and creativity constraints, is now well within reach. Amazon wants to empower brands to be fearless and connect with customers in ways that grow their business. Say goodbye to limitations and hello to endless possibilities!

📊 Cracking the Measurement Code!

Measurement is the key to understanding and satisfying customers. Amazon Ads unveiled audience tools designed to predict success using billions of data signals. TNF (Thursday Night Football) is even attracting viewers who weren't tuning in on other networks.

🚀 Product Releases:

1.  Sponsored TV: A Game-Changer!

Get ready for Sponsored TV, a self-service streaming TV ad solution for brands of all sizes. With no minimum spend commitments, interactive ad formats, and machine-learning-powered optimization, advertisers can now seamlessly tap into new audiences.

2. Ads on Prime Video in 2024!

In 2024, Amazon Ads will introduce advertising on Prime Video, providing advertisers with unprecedented access to global streaming audiences. Interactive video ads will allow customers to effortlessly engage with brands.

3. Expand reach to engaged viewers on Amazon Freevee (Amazon DSP)

Advertisers can now purchase a fixed CPM, non-guaranteed deal targeting the Amazon Freevee run-of-site mid-roll inventory through an off-the-shelf deal. What makes this launch significant is its extension of self-service access to Amazon Freevee, meeting the demands of both managed and self-service advertisers, whereas previously, only managed advertisers had access. This aligns with industry standards, offering a programmatic buying model for Amazon Freevee inventory, simplifying sales, negotiations, and campaign setup processes. Accessible through Amazon DSP, this groundbreaking feature is open exclusively to North American vendors and sellers, marking a pivotal moment in digital advertising.

4. AI-Powered Image Generation!

Amazon Ads introduced AI-powered image generation to elevate ad experiences. Advertisers can now create lifestyle imagery in seconds and refine them with short text prompts. This feature is set to revolutionize how brands showcase their products.

5. AdTech Capabilities for Improved Outcomes!

Amazon Ads announced a slew of AdTech capabilities to drive better advertiser outcomes. From strategic campaign planning to impactful activation and optimization, advertisers can more easily navigate the advertising landscape. Real-time campaign metrics and comprehensive measurement tools are also available.

6. Amazon Publisher Cloud: A Clean Room Service!

Amazon Ads announced the Amazon Publisher Cloud, a new clean room service for publishers. Built on AWS Clean Rooms, it enables privacy-centric collaboration between publishers and advertisers, enhancing customer experiences with more relevant advertising.

7. Cross Channel Planning:

The Cross-channel Planner is part of a new media planning suite in Amazon DSP that provides holistic insights and performance related to audiences and supply across Amazon as well as third-party sites and apps. Advertisers can forecast relevant reach by channel or determine where to de-duplicate reach based on campaign performance over the last 12 months and then allocate campaign budgets to drive the desired business outcomes. 

8. Amazon DSP Events Manager (BETA):

Brands can use Events Manager to create predictive audiences based on this insight in Amazon DSP, to reach the most relevant audiences, customize how they measure campaign success and optimize towards those goals. DSP Events manager for campaign optimization is trending towards a 30%+ reduction in customer acquisition cost, with two-thirds of customers exploring brands they have never purchased.

🚀 Challenges for Advertisers: Embrace, Double Down, Come Together!

Amazon Ads concluded the session with three challenges for advertisers: embrace the transformation, double down on responsible tech, and come together to reinvent what's possible. It's a rallying cry for advertisers to shape the future of advertising collectively.

In a nutshell, Amazon UnBoxed was an electrifying event that showcased innovation and possibilities in the realm of advertising. Stay tuned as we unpack each product release in the coming weeks, exploring how these advancements will reshape the advertising landscape. Until then, embrace the transformation, dive into the possibilities, and prepare for a new era in advertising! 🚀💡

We've just scratched the surface of the incredible announcements from Amazon UnBoxed, and now it's your turn to join the conversation! What do you think of these game-changing innovations? 

💬 Share your thoughts with us on social media! Drop a comment, tag a friend, or let us know your favorite announcement. We're eager to hear your insights and opinions.

And if your curiosity is still piqued and you crave even more information, check out our UnBoxed webinar recap on YouTube, where we dive even deeper into the intricacies of each product release, the buzzworthy Sponsored TV, and the revolutionary AI-powered image generation. It's your ticket to an exclusive behind-the-scenes look at the future of advertising!

👉 Join the conversation and watch the recap on YouTube! Let's make advertising history together. 🌟